Download e-book for iPad: Rethinking Luxury: How to Market Exclusive Products and by Fabian Sommerrock,Martin C. Wittig,Philip Beil,Markus

By Fabian Sommerrock,Martin C. Wittig,Philip Beil,Markus Albers

the luxurious industry has lengthy been the exception. secure for many years - or even centuries - from swings in financial destiny and style via shoppers with funds and calls for for whatever awesome. however the global is altering, and people adjustments have already initiated many of the first-ever structural alterations to the once-untouchable luxurious market.This crucial ebook paints a roadmap for the way forward for advertising to the wealthy and super-wealthy. Written through specialists within the quarter, the booklet combines extensive strategic wisdom with probing region learn. It medical learn documenting the transformation with unique insider details. Case experiences spotlight what works now and what is prone to proceed operating sooner or later. this significant paintings becomes the instruction manual of ways to win the eye of prosperous shoppers and ignite their ardour for infrequent and bespoke products.The luxurious industry is still major - the tips and insights during this publication is key analyzing for the sector.

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Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment by Fabian Sommerrock,Martin C. Wittig,Philip Beil,Markus Albers


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